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For sale is this stunning, early Spanish pattern trumpet vase by William Moorcroft. Decorated with an abundance of flowers and foliage using reds, oranges and greens to fantastic effect, this small vase is truly something to behold. The decoration begins from the vases hip, with flowers arranged around the vase. The inside of the top rim is similarly decorated with flower buds to really make the vase pop with colour and elegance.

The vase presents superbly throughout. To note is an area of invisible restoration beneath the hip and also a very fine small hairline to the top rim. Close examination reveals the hairline occurred whilst the vase was new and before age crazing occurred. This is not visible on display and has to be carefully looked for. The

William Moorcroft Pomegranate Vase – M55 Shape (c. 1910s–1920s)

A beautiful example of early William Moorcroft craftsmanship, this small Pomegranate design vase embodies the timeless charm of Moorcroft’s celebrated Burslem period. Measuring approximately 6.5cm in height and 8cm in width, the vase is modelled in the distinctive M55 shape, perfectly proportioned for display.

The decoration features four richly painted pomegranates, evenly spaced around the rounded body, each enhanced with deep green foliage and clusters of blue-purple berries that provide a striking contrast. The design is crowned with a warm ochre glaze running up to and including the rim—an unmistakable hallmark of Moorcroft’s early Burslem output.

To the base, the vase bears a full William Moorcroft signature in green, together with impressed marks reading Moorcroft, Burslem, M55. The piece remains in excellent, unrestored condition, showing only the fine glaze crazing typical of early Moorcroft pottery, with no damage or repairs.

A lovely, well-balanced example of William Moorcroft’s iconic Pomegranate design, this vase would make a fine addition to any Moorcroft collection or serve as a statement piece in its own right.

William Moorcroft “Claremont” Vase – Shape M55, c.1925
A vibrant and highly desirable example of one of Moorcroft’s most celebrated patterns

This exquisite M55-shaped William Moorcroft vase, dating to the mid-1920s, showcases the iconic Claremont pattern—one of the most sought-after designs in the Moorcroft repertoire.

Encircling the body are ten finely tubelined toadstools, rendered in vivid and varied tones: four rich reds, four warm yellows, and two deep, velvety blues. Each cap is detailed with Claremont’s hallmark speckled surface and beautifully defined gill undersides—an artistic hallmark that makes this pattern so visually captivating. The base colour merges lush green and inky blue glazes, creating a moody, woodland atmosphere that complements the naturalistic subject matter.

To the underside, the vase bears the impressed marks “Moorcroft” and “Made in England”, along with the model number “M55”, confirming its authenticity and period origin.

A small, invisible professional restoration has been carried out to the top rim, precisely between a large yellow and large red toadstool. The restoration is of a high standard, with only a subtle uniformity of colour betraying the repaired area under close inspection. Importantly, the most visually dominant red toadstool sits on the opposite, untouched side, making this piece an outstanding display example.

Compact in scale but striking in design, this Claremont vase is a true collector’s gem—a perfect representation of Moorcroft’s artistry during the golden period of British Art Pottery.

Dimensions: Height: 7cm; Width 8cm
Condition: Professionally restored rim; still displays beautifully

For sale is a stunning and substantial Late Cornflower vase by William Moorcroft, dating between 1925-1935. Decorated with eight large cornflowers in pinks and purples, the vase absolutely explodes with colour. Contrasting wonderfully against a white background, it displays extremely well and is an eye catching centre piece. At 9 inches or 23cm tall and with a circumference of almost 20 inches or 50cm, this is a fabulous size and worthy of any discerning collection.

For sale is a piece of Florian “Green and Gold” by William Moorcroft circa 1903-08. In double gourd shape, it is arguably one of the most desirable shapes to secure in your collection. At 27.5cm tall, it is a substantial piece. It counts three flower and tulip buds each to the top of the vase with the same again to the bottom gourd of the vase, so twelve buds in total. The gilt is in excellent condition so this piece really “pops” in a display cabinet.

The vase is being sold in excellent original condition with no damage or restoration. Beneath, the Florian Ware stamp and William’s flash signature in green is present and correct.

For sale is this exquisite, early Florian Ware vase by William Moorcroft, dating to around 1902. Decorated with what we believe to be forget-me-nots surrounded by whisps of foliage, it is a little firecracker at only 7cm tall! With warm blues and greens, under light in our cabinets it really does look magnificent. The whole vase from top to toe is brimming with decoration which also makes it so appealing.

William Moorcroft at the time of making this piece was working for James MacIntyre & Co, where he became very successful with Florian Ware and after they closed his department, he continued in his own name to go onto become one of the most successful art potters of his time.

Offered for sale in excellent original condition, this vase has had no damage or restoration. It has the “William Moorcroft Des” signature in green, present and correct for the period. “Des” indicated he was the designer working for MacIntyre and is most often seen following his name on these early pieces.

Extremely Rare William Moorcroft Flambé Bowl – Spanish Pattern (c. 1910–1916)

This exceptionally rare flambé bowl is a remarkable example of William Moorcroft’s artistry and experimental mastery during the early Burslem period. Measuring 23cm in diameter and 7cm in height, the bowl is decorated in the highly desirable Spanish pattern, one of Moorcroft’s most striking floral designs, introduced around 1910 and produced only for a short period.

The interior reveals the hallmark tubelined decoration, with three large Spanish flowers at the centre and four medium blooms gracefully arranged around the upper edges. The exterior continues this flowing design, displaying three further large flowers evenly distributed around the circumference. The entire piece glows with a rich, iridescent pinkish-red flambé glaze, a finish Moorcroft frequently undertook personally in his kiln experiments. On this example, subtle overfiring to one side provides both visual depth and a tangible reminder of its experimental origins.

The underside is especially striking, showing intense iridescence with oily rainbow hues, reminiscent of a delicate film of light across a surface—an effect unique to flambé glazes of this period. Beneath, the bowl bears no painted signature, though its authenticity is undisputed, confirmed by its important provenance as part of the Moorcroft Museum Collection, where it was catalogued and retains its original label: “Moorcroft Museum, 00461.”

The Spanish pattern itself is historically significant, reflecting William Moorcroft’s early exploration of bold, stylised floral motifs, influenced by the Arts and Crafts movement and Art Nouveau aesthetics. Produced only in the early 1910s and in relatively small numbers, Spanish pattern pieces are today exceptionally rare, with flambé-fired examples being among the most coveted of all early Moorcroft works.

This superb and rare bowl, with its museum provenance, flambé glaze, and iconic Spanish design, represents a true collector’s piece—an opportunity to acquire an object of both aesthetic beauty and considerable historical importance within the oeuvre of William Moorcroft.

For sale is this gorgeous, Eventide squat vase by William Moorcroft, dating to 1928 or soon thereafter. Decorated with large and small trees in the wondrous evening red/amber colourway, it is a wonderful vase that displays extremely well due to the angles of the vase under cabinet lights! The Eventide pattern prominently features a landscape scene, typically showcasing a moody, twilight setting and is characterized by its depiction of trees and often includes a setting or rising sun, casting a warm, glowing effect over the scene. It is one of the most sought after rare designs.

For sale we have a superb quality double-gourd Florian Daisy vase by William Moorcroft dating to around 1902. An early piece of Florian Ware in the daisy pattern, with its vibrant green and blue hues, is not just a decorative item but a testament to Moorcroft’s artistic vision and technical skill. This piece captures the essence of the Art Nouveau movement and the early 20th-century fascination with nature, making it a prized artifact from the golden age of British art pottery.

In excellent original condition with no chips, cracks or prior restoration. The piece is signed “W Moorcroft Des” in green ink entirely correct for the period.